Corporate Culture - Your Secret Weapon in Talent Management: How to Define and Enhance Yours
Although culture varies greatly from company to company, one thing is for sure: a clearly defined culture makes it easier to hire employees who complement that culture. Another benefit of a well-defined culture is that it instills a sense of belonging in every employee. And who doesn’t crave a sense of belonging? When employees know they work for a company whose culture is aligned with their own values, they are more inspired and supported to perform at their best ability.
According to Deloitte's 2024 Global Human Capital Trends research, 89% of executives say their organization is advancing human sustainability (which includes creating value for people and improving well-being) in some capacity. When workplace culture is thriving, 89% of employees speak positively about their employer, enhancing employer branding and helping attract high-quality talent.
Culture sets the context for everything a company does. A strong culture is common practice among highly successful companies because they have well-defined core values and consensus at the top regarding cultural priorities that align with the organization and its goals. Leaders in successful companies cultivate a positive culture every day and they usually work in tandem with HR and marketing to communicate their cultural identities to employees as well as prospective new hires.
Since company culture affects everything from employee happiness to a company’s bottom line, let’s take a closer look at the benefits a positive culture has on an organization from a talent and performance perspective.
Innovative Culture Enhancement Ideas
There are a variety of ways to support a positive workplace culture, but the priority should be aligning business practices with core values and being intentional about your company’s employee experience. This is what can push your organization toward an even better culture.
According to experts, more than ever before, evaluating your employee experience should be part of your talent management plan. “To really make your company a “destination employer,” you must carefully craft every aspect of the employee experience – leadership, environment, operations, communication, technology, and culture – to correlate with your employer brand.” Speaking of employer brand … if you’d like to learn more about where employer branding fits into the culture/talent attraction & retention equation, go here.
Organizations seeking to develop comprehensive employer branding strategies can explore EDSI's strategic HR solutions to create compelling employee value propositions.
Now, let’s take a look at these culture-supportive employee engagement ideas that could be customized to your company’s needs and preferences.
Big Takeaway: the very first step to building a better, stronger company culture starts with defining your aspirational culture, then recruiting workers who fit your organization's vision. Once hired, organizations must consistently provide employees with the trust and tools needed to be a fulfilled, happy and productive team member. Ultimately, this leads to high retention of valued employees.
With intention, focus and commitment, you can move a culture that may be average or less than optimal, to one that is values-based, aligned and attractive to top talent who are excited to work with your company. Through designing your culture with internal feedback and support, you will begin to achieve higher performance, greater employee satisfaction and increased retention.
And there you have it: in today’s war for talent, all signs point to culture being one of the top tools you have to attract, energize and retain top talent for your company. So go on, use this secret weapon to your advantage.
To learn how your corporate culture stacks up, take the FREE EDSI Talent Assessment.
