Culture isn’t just a buzzword—it’s a business imperative. In today’s rapidly evolving workplace, culture is one of the most powerful tools organizations have to align their people, processes, and purpose.
Whether you’re leading a long-established company or building one from the ground up, fostering a strong, intentional culture can set the tone for everything from team dynamics to bottom-line results.
Maybe you're sensing low morale, noticing an increase in interpersonal tension, or seeing signs of disengagement across your team. Or perhaps you're proactively thinking about how to ensure your culture evolves with your business. Whatever the reason, paying attention to culture is no longer optional—it’s essential.
Research continues to reinforce the ROI of culture: engaged teams are significantly more productive, innovative, and loyal, and companies that prioritize culture are outperforming their peers in areas like retention, revenue, and reputation.
In this article, we’ll take a closer look at what workplace culture consulting is, why it matters more than ever, and how it can help you build a healthier, more engaged, and values-aligned workplace. Let’s start by defining what culture consulting entails and how it fits into your broader talent management strategy.
What is workplace culture consulting?
Culture consulting is a practice designed to help companies achieve their financial, strategic, organizational and social goals by creating a desired organizational culture. Consultants who specialize in this work must be skilled at assisting leaders in pinpointing a clear cultural direction and plan.
To be clear, culture is a shared way of being, thinking, making decisions, and coming to conclusions. It includes the company’s mission, values, expectations, processes and work atmosphere. Think of it as the company’s “personality” from an employee perspective. Company culture is often thought of as the foundation that will help shape the company’s employer brand.